Executive & Employer Branding
In our current digital age, perception is reality.
It’s no accident that the most trusted companies and executives are known for their brands just as much as the products or services they provide.
Executive Branding
You are the face of your business. How are you increasing your brand’s visibility on and offline? No one wants to work with (or for) a logo. They want to work with people. I will guide you on how to mold your community’s perception and maintain consistency across channels, while reinforcing likeability and expertise. I partner with you to develop an executive communications plan that’s both authentic and engaging and will serve you well no matter the current corporate climate. From developing a comprehensive executive approach to blog posts and videos, I help you elevate and expand your leadership brand.
Employer Branding
Attracting best-fit, high-caliber talent to your workforce is harder than ever. How you stand out to job seekers and build loyalty among current employees requires a holistic approach that delivers on your unique value proposition. I help you align your employer branding strategy with your organization’s needs, identify targeted objectives, execute effectively, measure the results, and refine as needed.